Case Study: Atolla's Interactive Skin Lab

Bringing the data-driven skin analysis interactive experience to life​ in the immersive event, embedded with audience insights and engagement analytics system

The Challenge

Atolla Skin Lab, an MIT-based skincare startup powered by Machine Learning, debuted their product at the event in Brooklyn. The challenge was to invite the audience to try the iconic Atolla's skin analysis kit and feel excited to try with the full version at home.

What We Did

We designed and developed Interactive Skin Lab immersive visual/audio experience that lets the audience analyze their skin on-the-spot and get the Skin Sequence, a 5-digit unique representation of their skin condition and personalized serum.

We also developed the embedded data analytics system, allowing the brand to measure audience engagement and secure CRM data of the event attendees.

Highlights

77% guest engagement
*Stats from the embedded data analytics system

Interactive Skin Lab

We believe brand activation is about finding the intersection between what the brand stands for and the storytelling that excites people. For Atolla, their mission is to take the emotional guesswork out of skincare and giving power back to customers with data. To resonate with that, we transformed their Skin Analysis into an immersive and interactive experience for the event where people can get a glimpse of that on-site.

From the concept development to deployment, the result is an irresistible huge-scale display connected with a station that allows the audience to interact with the system and learn about their skin. The set and lighting design also complement with other set installations in the event, drawing tremendous attention and take the brand experience to another level.

Embedded Data Analytics

The future is data. So we embedded the data analytics system capable of capturing engagement data and CRM right inside the installation.

The system helped the brand learns about their audience's skin issues and skin condition, allowing them to do Inbound Marketing or CRM effectively in the future. The captured engagement data, such as user behavior and session duration, will also enable them to justify the ROI of the project.

Testimonial

"I love the installation that you guys built because it brought our app to life and allowed the guests actually to do part of the test and see it. People were SO excited about that part that there was like a long line, waiting to do it and I heard all around the party people were talking about it and made them excited to do it at home."

Meghan Maupin
​CEO of Atolla Skin Lab​

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